Productivity Apps

How to Promote Mobile Apps: An App Marketing Guide

The mobile app market is a challenging environment. Year over year it becomes more difficult to stand out among tens of thousands of offerings in the Google Play and Apple stores. One of the most fundamental mistakes an entrepreneur can make after launching a mobile app is not marketing it. No one will ever know that a single, well-crafted app has been published on an app store if you don’t put any efforts into letting the world know about it. Before even launching…

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Using Mobile Apps To Build Competitive Advantage

It’s hard to believe that it’s been less than a decade since the introduction of the iPhone in 2007 and the launch of what we today think of as mobile apps – those that run on smart phones. It didn’t take long after that launch, however, for businesses and consumers to recognize their benefit – and want more. In fact, it was only four years later, in December 2011, that The New York Times celebrated an extraordinary milestone with an…

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