Mobile Apps

Impact of Mobile Technology in Business Communication

Business strategies have evolved immensely over the years. This has been made possible by the swift integration of various technological tools that have automated tasks and made the business processes simpler and more efficient, thus increasing productivity. Mobile technology has been one of those trends that have taken the business world by storm. Mobile device penetration has been rapid and monumental. In fact, the number of mobile phone users is estimated to rise to 4.77 billion by 2017. The shift towards…

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Digital Consumers now spend 5 hours per day on mobile devices

Mobile device users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we’re up to 5 hours per day on our mobile devices. This follows on news from January that said the time spent in mobile apps had increased 69 percent year-over-year. Five hours per day is a 20 percent increase compared with the fourth quarter of 2015, and seems to come at the expense of mobile browser usage, which has dropped…

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