Business strategies have evolved immensely over the years. This has been made possible by the swift integration of various technological tools that have automated tasks and made the business processes simpler and more efficient, thus increasing productivity. Mobile technology has been one of those trends that have taken the business world by storm. Mobile device penetration has been rapid and monumental. In fact, the number of mobile phone users is estimated to rise to 4.77 billion by 2017. The shift towards…