The World of Mobile App Technology

Impact of Mobile Technology in Business Communication

Business strategies have evolved immensely over the years. This has been made possible by the swift integration of various technological tools that have automated tasks and made the business processes simpler and more efficient, thus increasing productivity. Mobile technology has been one of those trends that have taken the business world by storm. Mobile device penetration has been rapid and monumental. In fact, the number of mobile phone users is estimated to rise to 4.77 billion by 2017. The shift towards…

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9 Advantages of Mobile Apps over responsive eCommerce websites

We have ushered in a Mobile era in 2017. As there were more mobile users in 2016 then desktop users across the glove. All things including services, products, and even supplies will need to accommodate to hand-held devices like mobiles, tablets and phablets. It will become a game of survival of sorts where ‘go mobile or perish’ will be the condition. Else, you can bid Adieu to your customers and business as they migrate to mobile apps and mobile friendly…

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How to Promote Mobile Apps: An App Marketing Guide

The mobile app market is a challenging environment. Year over year it becomes more difficult to stand out among tens of thousands of offerings in the Google Play and Apple stores. One of the most fundamental mistakes an entrepreneur can make after launching a mobile app is not marketing it. No one will ever know that a single, well-crafted app has been published on an app store if you don’t put any efforts into letting the world know about it. Before even launching…

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Using Mobile Apps To Build Competitive Advantage

It’s hard to believe that it’s been less than a decade since the introduction of the iPhone in 2007 and the launch of what we today think of as mobile apps – those that run on smart phones. It didn’t take long after that launch, however, for businesses and consumers to recognize their benefit – and want more. In fact, it was only four years later, in December 2011, that The New York Times celebrated an extraordinary milestone with an…

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Digital Consumers now spend 5 hours per day on mobile devices

Mobile device users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we’re up to 5 hours per day on our mobile devices. This follows on news from January that said the time spent in mobile apps had increased 69 percent year-over-year. Five hours per day is a 20 percent increase compared with the fourth quarter of 2015, and seems to come at the expense of mobile browser usage, which has dropped…

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